Fade or Flourish was created with one simple belief in mind: confidence changes everything. This hair care brand was born so I could feel confident through the way I care for my hair - and now, I want others to feel the same confidence too. I created this brand for anyone who's ever needed a reminder of their worth, their power, and their ability to show up as their best self. Fade or Flourish isn't just hair care - it's a choice to flourish. Designed to fit seamlessly into your daily essentials, Fade or Flourish is the care you reach for when confidence is NON-NEGOTIABLE!